{"id":3631,"date":"2021-10-27T10:31:26","date_gmt":"2021-10-27T00:31:26","guid":{"rendered":"https:\/\/2dpoint.net\/?p=3631"},"modified":"2021-10-27T10:47:31","modified_gmt":"2021-10-27T00:47:31","slug":"how-did-the-pink-ribbon-become-the-symbol-for-breast-cancer-awareness","status":"publish","type":"post","link":"https:\/\/2dpoint.net\/how-did-the-pink-ribbon-become-the-symbol-for-breast-cancer-awareness\/","title":{"rendered":"How did the pink ribbon become the symbol for breast cancer awareness?"},"content":{"rendered":"Reading Time: <\/span> 2<\/span> minutes<\/span><\/span>

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1. Ribbons have held an important place in Western Christendom.<\/span><\/li>\n
2. In old times, when men travelled, their wives\/beloveds tied ribbons in the hair to indicate they remembered someone and were not available for courtship.\u00a0\u00a0<\/span><\/li>\n
3. Because the journeys were usually long, this was a way of expressing faithfulness.<\/span><\/li>\n
4. Since many men in those days travelled to fight wars, the belief eventually expanded and, along with faithfulness, also began to mean a prayer for their safe return.<\/span><\/li>\n
5. There is this 400-year old song\u00a0<\/span>‘round her neck she wore a yellow ribbon<\/em>‘<\/span><\/a>\u00a0<\/span><\/em>that covers the faithfulness and the tension the beloved feels for her lover being away fighting enemies.<\/span><\/li>\n
6. Some say this song started the tradition of ribbons, while others say it captured those days’ prevalent practice.<\/span><\/li>\n
7. Many variants of this song have been written in the last 400 years, but ‘yellow’ more or less has been retained.<\/span><\/li>\n
8. Then came another song in 1973 (during the Vietnam war<\/a>) about the homecoming of someone who had suffered a lot at faraway places.<\/span><\/li>\n
9. It was\u00a0<\/span>‘Tie a Yellow Ribbon Round the Ole Oak Tree<\/a>‘,\u00a0<\/span><\/em>which was quite popular.<\/span><\/li>\n
10. Then in 1979, a group of militarised Iranian college students took over the U.S. Embassy in Tehran and seized 52 hostages.<\/span><\/li>\n
11. One of these hostages was a high-ranking officer Bruce Laingen.<\/span><\/li>\n
12. His wife, Penne Laingen, inspired by the 1973 song, suggested tying yellow ribbons on the trees nearby (within weeks, yellow ribbons were everywhere).<\/span><\/li>\n
13. Then in 1991, when the U.S. soldiers went to fight the\u00a0<\/span>Gulf War<\/span><\/a>, yellow ribbons made a comeback.<\/span><\/li>\n
14. Around the same time, an AIDS activist group came up with the idea of red ribbons.<\/span><\/li>\n
15. The idea was: “We are thinking about those fighting in Iraq\u2026 what about those who are dying (of AIDS) at home?”<\/span><\/li>\n
16. With the same thought about women battling breast cancer,\u00a0<\/span>Charlotte Haley<\/span><\/a>, who had herself fought cancer (and lost her grandma and daughter to the disease), started handing out peach-coloured ribbons and postcards at supermarkets.<\/span><\/li>\n
17. The postcards, meant to create awareness and incite action from the decision-makers, read: “The National Cancer Institute annual budget is $1.8 billion, only 5 per cent goes to cancer prevention. Help us wake up our legislators and America by wearing this ribbon.”<\/span><\/li>\n
18. As the word spread, executives from\u00a0<\/span>Est\u00e9e Lauder<\/span><\/em>\u00a0and\u00a0<\/span>Self Magazine<\/span><\/em>\u00a0asked Haley for permission to use her ribbon.<\/span><\/li>\n
19. Haley refused, saying that the companies were trying to make the social cause commercial.<\/span><\/li>\n
20. Self magazine<\/span><\/em>\u00a0consulted its lawyers and was advised to come up with another colour\u2014pink<\/a>.\u00a0<\/span><\/li>\n
21. There were so many ribbons associated with social causes in this period that The New York Times declared 1992 ‘The Year of the Ribbon’.<\/span><\/li>\n<\/ol>\n
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