{"id":277,"date":"2020-06-08T17:03:37","date_gmt":"2020-06-08T17:03:37","guid":{"rendered":"https:\/\/xalient.in\/2d\/?p=277"},"modified":"2020-08-08T04:15:37","modified_gmt":"2020-08-08T04:15:37","slug":"how-australias-media-scene-changed-the-game-of-cricket","status":"publish","type":"post","link":"https:\/\/2dpoint.net\/how-australias-media-scene-changed-the-game-of-cricket\/","title":{"rendered":"How Australia’s media scene changed the game of cricket?"},"content":{"rendered":"Reading Time: <\/span> < 1<\/span> minutes<\/span><\/span>
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  1. In 1974, when Kerry Packer took over Channel Nine after his father\u2019s death, he believed sports on the network would increase the network\u2019s popularity, which was declining.<\/li>\n
  2. He offered AU$1.5 million to the Australian Cricket Board (ACB) to get broadcasting rights for Australia\u2019s home test matches for 3 years.<\/li>\n
  3. But ACB gave the rights (at 7 times less money) to government-run Australian Broadcasting Corporation (ABC), stating ABC\u2019s loyalty (ABC had been airing cricket for 20 years).<\/li>\n
  4. Packer, frustrated, started his own professional cricket competition in 1977 – World Series Cricket (WSC).<\/li>\n
  5. For WSC, he secretly signed the best players across various countries at salaries<\/strong> higher than most would have made in their entire careers.<\/li>\n
  6. The secret signings got leaked in the media and the issue was escalated to ICC (World cricket\u2019s governing body) because several countries were involved.<\/li>\n
  7. ICC decided that Packer\u2019s competition wouldn\u2019t be given \u2018official\u2019 status and all players signed by him will be banned from playing official cricket.<\/li>\n
  8. When some players panicked and began withdrawing their contracts, Packer took ICC to court, which declared the verdict in Packer\u2019s favour; players could now play in both WSC and official international teams.<\/li>\n
  9. WSC, which was initially seen as an entertainment-package<\/strong> (and not a serious competition) got attention when a bouncer by WI bowler Andy Roberts broke an Australian\u2019s batsman David Hookes\u2019 jaw-bone.<\/li>\n
  10. So, helmets<\/strong> (initially motorcycle helmets) were introduced to the game.<\/li>\n
  11. Since competition was not sanctioned by ICC, it didn\u2019t draw huge crowds, however, one match that was played under floodlights<\/strong> gathered decent numbers.<\/li>\n
  12. This introduced the concept of day-night matches<\/strong> to international cricket because people could watch the matches after work, and hence the viewership was higher.<\/li>\n
  13. With day\/night cricket, came the white ball<\/strong> so that the players and audience could see it against the night sky, but the white clothing still remained a problem and hence coloured clothing<\/strong> came in.<\/li>\n
  14. Increased focus on One-Day Internationals<\/strong> is also attributed to WSC.<\/li>\n<\/ol>\n
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