{"id":1958,"date":"2023-01-05T05:00:14","date_gmt":"2023-01-04T19:00:14","guid":{"rendered":"https:\/\/2dpoint.net\/?p=1958"},"modified":"2023-01-05T05:44:24","modified_gmt":"2023-01-04T19:44:24","slug":"why-is-burger-king-called-hungry-jacks-in-australia","status":"publish","type":"post","link":"https:\/\/2dpoint.net\/why-is-burger-king-called-hungry-jacks-in-australia\/","title":{"rendered":"Why is Burger King called Hungry Jack\u2019s in Australia?"},"content":{"rendered":"Reading Time: <\/span> < 1<\/span> minutes<\/span><\/span>

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1. Burger King was founded as\u00a0Insta-Burger King<\/i>\u00a0in 1954 in Florida, US.<\/li>\n
2. It was renamed\u00a0Burger King<\/i>\u00a0in 1959 and was bought over by\u00a0Pillsbury<\/a>\u00a0in 1967.<\/li>\n
3. Like\u00a0McDonald\u2019s<\/a>\u00a0and KFC, Burger King was expanding worldwide, and in 1971, it decided to enter Australia through a franchisee, \u201cJack\u201d Cowin<\/a>.<\/li>\n
4. But the company couldn\u2019t trademark the name \u201cBurger King\u201d in Australia, where a local restaurant with the same name was already operating.<\/li>\n
5. Jack Cowin chose to open stores as Hungry Jack\u2019s, a variation of the famous pancake mix brand Hungry Jack, which Pillsbury owned.<\/li>\n
6. Hungry Jack\u2019s soon became the largest Burger King franchisee outside of the U.S.<\/li>\n
7. All this while, the company tried to buy the trademark from the local Burger King but couldn\u2019t succeed.<\/li>\n
8. In the 1990s, the trademark of the local Burger King expired.<\/li>\n
9. And Burger King\u2019s international head office immediately opened up around 80 Burger King outlets.<\/li>\n
10. And Hungry Jack\u2019s (aka Burger King) found itself competing with Burger King.<\/li>\n
11. Burger King claimed that while Cowin had been granted the sole franchise for Australia, he had not fulfilled the terms of the franchise agreement.<\/li>\n
12. This led to a legal battle, which ended in 2001, where Hungry Jack\u2019s won the exclusive Burger King rights in Australia.<\/li>\n
13. Despite winning the rights to use Burger King, Jack Cowin retained the name Hungry Jack\u2019s, as it was firmly established and was considered purely Australian.<\/b><\/li>\n<\/ol>\n
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