Dell is a multinational computer technology company that Michael Dell founded in 1984.
The first logo of Dell, introduced in 1984, was a simple DELL with a line under and above the name Dell.
This easy-to-read logo lasted for a short while, and in the same year, the founder engaged the branding agency Siegel+Gale for a new logo.
Siegel+Gale designed the logo with the E slanting towards the D.
It was done to symbolise Michael Dell’s goal to “turn the world on its Ear.”
The 1980s were still the early days for computers, which were not yet accessible to the masses.
It was Michael Dell’s vision that the computer would soon become a commodity accessible to everyone.
And that the success of a computer company would primarily be decided by price and delivery.
By offering the best prices and prompt delivery (achieved by cutting out the middleman and replacing the age-old wholesalers-retailers distribution model), Dell was truly turning the world on its ear at the time.
In 2010, a ring was added around DELL (slanted E) to represent the brand’s global presence.
