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- During World War II, the US and British airforces dropped a number of heavy explosives over Europe (most of them over Germany).
- These explosives were believed to be so powerful that they could wipe out an entire city block.
- In 1942, a Washington-based publication—The Bellingham Herald—carried a story titled “Those ‘Big, Beautiful’ Bombs Are Called Block Busters By Germans.”
- TIME magazine also carried an article in the same year that spoke about the allied forces bombing fascist Italy with bombs called Blockbusters.
- Soon the word became a metaphorA figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable for something. for something shocking.
- Within a year, the use of Blockbuster in the sense of shocking (and not necessarily a bomb) moved to the movie industry
- Its first known use in reference to films was in May 1943, when print advertisements described the film—Bombardier—as “The blockbuster of all action-thrill-service shows!”.
- Then in 1944, another trade advertisement praised the war documentary—With the Marines at Tarawa, as one that “hits the heart like a two-ton blockbuster”.
- The term Blockbuster fell out of usage soon but was revived in 1948 by Variety magazine, which used the word to refer to big (shockingly big) budget movies.
- By the early 1950s, the term became common in the film industry.
- And soon, the trade press began referring to any large-scale film that was likely to achieve extraordinary success as a Blockbuster.
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Image courtesy of Nathan Engel through Pexels
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