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- There is an idiom in English, Greek to me, that is used to express that something is difficult to understand.
- From this idiom comes a practice called Greeking, which means changing texts or symbols into something that can’t be understood.
- Now, any content publishing has two primary components: design and text.
- Greeking in content publishing is used to create dummy text because it prevents designers from getting distracted.
- It also helps copywriters (people who work on the text) avoid mistaking the dummy text as final text.
- Lorem Ipsum is dummy text and it is nonsensical i.e. it doesn’t mean anything and is a typical example of Greeking.
- Dummy text has been in use since the invention of printing press in the 1440s and Lorem Ipsum is a version of the text that was used in 1500s (though it became popular in 1980s when computer publishing came in).
- Researchers found Lorem Ipusm to be jumbled text from the first book of the Latin book-series De Fibinus Bonorum et Malorum (translates to ‘The Ends of Good & Evil’).
- This book-series was written in 45 BC by Roman philosopher Marcus Tulles Cicero and became very popular in the period 1300-1600, when Europe was making a transition to modernity and witnessing extraordinary work in the field of culture, philosophy, politics, economics and art.
- The selection of this text over any other text is believed to have happened by coincidence.
- Research found that a typesetter who was required to make a book specimen would have coincidentally used Cicero’s work (the probability of this was anyway quite high because it was the most published work at the time).
- And it is also believed that the typesetter only would have jumbled the text so as not to distract himself.
- The particular phrase that Lorem Ipsum comes from was Dolorem Ipsum, which means “pain itself”; the complete sentence was as given below:
‘Neque porro quisquam est qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit…’ [There is no one who loves pain itself, who seeks after it and wants to have it, simply because it is pain.]
Image courtesy of Fluid Shutter
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